Launch Your No Fail Trust®
Culture
with Jason O. Harris, Association Keynote Speaker
AVAILABLE IN-PERSON OR VIRTUALLY
National Safety Council
NRECA
NTCA
Hospital Association of Southern California
Indiana Constructors
United Brotherhood of Carpenters
Minnesota Municipal Utilities Association
Ohio Safety Congress
National Safety Council
NRECA
NTCA
Hospital Association of Southern California
Indiana Constructors
United Brotherhood of Carpenters
Minnesota Municipal Utilities Association
Ohio Safety Congress
Trust, Built the Way a Flight Crew Builds It
Lt Col (ret) Jason O. Harris turns trust from a buzzword into an operating system. Across 27+ years in uniform, 11 combat deployments, and 470 combat missions, he built the No Fail Trust framework over the course of his career, working with high performance teams, culminating with commanding a flying squadron — then spent the years since bringing it to association members across construction, utilities, broadband, healthcare, HR and safety. Today, as an active Boeing 777 pilot and author of No Fail Trust: The Flight Manual for Building Teams That Deliver Under Pressure (Forefront Books), Jason gives association executives and meeting planners a general session members talk about long after the conference, and a framework they can take back to their own organizations on Monday.
Why Jason O. Harris is the Perfect Keynote Speaker for Association Conferences
Association members don’t travel to your conference to be entertained for an hour. They come for something they can take back to their teams. The general session sets the tone for the whole event, and members judge the conference by whether that hour was worth the trip.
Jason has delivered that hour for associations across construction, utilities, broadband, healthcare, HR and safety — from the National Safety Council, NRECA and NTCA to NEHRA, the American Gas Association and Indiana Constructors. Before every event he learns the industry and the challenges members are facing, then builds the session around their language, so it lands as a message for their industry, not a generic talk.
Associations often tell Jason that a big reason they bring him to their stage is the energy he brings to it. He is just as comfortable as the opening keynote that sets the tone for the conference, the lunch keynote that has to win over a busy room, or the closing keynote that sends members home with something to act on. From the first minute to the last, he keeps the audience engaged and dialed in.
He also makes the planner’s job easier. Jason knows his keynote is one part of a much bigger operation, and he works to be the easiest speaker your team has ever booked: prepared, on time, flexible with the run of show, and available to members before and after his session.
Why a Certified Speaking Professional, Not a Celebrity Speaker
Jason holds the Certified Speaking Professional™ (CSP®) designation from the National Speakers Association, the highest earned credential in the speaking profession. Fewer than 700 speakers worldwide hold it. A CSP isn’t bought, and it isn’t granted for fame. It is earned with documented proof: years of paid presentations, a verified list of clients who hired him, sustained speaking income, and coursework in professional ethics and competencies.
A celebrity speaker brings a famous name and, often, the same talk they give everywhere. A CSP brings proof that event after event, client after client, the session delivered: built for the audience in the room and delivered by a professional who treats your event like the mission it is.
Hear It From the Leaders Who Booked Jason
The Research Behind No Fail Trust®
In 2025, Jason released a national research study through the Center for Generational Kinetics (CGK), surveying 1,000 working Americans across industries about trust, leadership, and workplace culture. The findings back up what association members see in their own organizations every day:
- 88% of working Americans report higher productivity when they have a strong, established sense of trust in their leaders.
- 77% say they would leave a company if they didn't feel they could trust leadership.
- 65% research a company's culture before accepting a job — which matters to every member organization competing for talent.
- 83% trust a boss or CEO more when that leader openly admits a mistake and owns it.
The full findings are published in Jason's white paper, From Trust to Transformation: The First-of-Its-Kind National Study on Elevating Culture and Performance in the Modern Workforce.
Keynotes
Keynote Two
NO FAIL TRUST®
Aviate, Navigate, Communicate
The Seven Skill Sets for Solving Problems Before the Emergency Lights Start Flashing
Every high-performing team needs a framework for the moment something breaks, one that's built and practiced long before the crisis hits. Jason breaks down the same three-step protocol he trained on as a pilot, aviate, navigate, communicate, and the seven skill sets underneath it, using the Apollo 13 crisis as the case study: professional knowledge, situational awareness, assertiveness, decision-making, communication, leadership, and adaptability. Drawn from his book, No Fail Trust.
- Who get rattled by unexpected problems instead of moving through them calmly
- Who need a shared vocabulary for how the team handles pressure, not just individual heroics
- Who want a keynote that connects directly to a framework they can keep using after the event
- The Aviate, Navigate, Communicate framework for staying in control when something breaks
- The Seven Skill Sets that make high-trust problem-solving repeatable instead of accidental
- A clear read on which of the seven skill sets is their team's biggest gap right now
More Than a Keynote
A keynote is often the starting point, not the whole engagement. Jason also works directly with executive teams through immersion days and executive coaching.
Susan S. first heard Jason speak at the Baldrige Foundation's Quest for Excellence Conference, before she brought him in to work directly with the leadership team at the Center for Organ Recovery & Education (CORE), a past recipient of the Malcolm Baldrige National Quality Award, ahead of her retirement after more than two decades as President/CEO. Before the workshop, Jason interviewed CORE's leadership team to understand their culture and the concerns surrounding the transition, then built a half-day session around what he learned.
"Most importantly, Jason helped our team strengthen the relationships and trust necessary to move forward together in service of CORE's mission to Save and Heal lives through donation. At a pivotal moment in our organization's history, he left our leadership team feeling motivated, connected and prepared for the future."
— Susan S., Former President/CEO, Center for Organ Recovery & Education (CORE)
That is often how association keynotes grow: a leader hears Jason on the main stage, then brings No Fail Trust® back to their own team. Before every association keynote, Jason talks with your staff and a few members to understand the challenges facing your industry, then builds the session around their language and their goals.
If your organization needs more than a single session on a stage, ask about an immersion day or an ongoing executive coaching engagement.
Who Should Book Jason O. Harris for Association Events
- Association executives and CEOs planning an annual conference, convention, or leadership summit.
- Meeting and event planners who need a general-session keynote members will talk about long after the event.
- Education and program committees looking for a leadership, trust, or workforce keynote with practical takeaways.
- State and regional chapters, councils, and industry federations hosting member conferences, award events, and leadership academies.
TRUST IS A PROCESS
Not a One-Time Event
Free Post-Event Tools and Resources »
Empower your participants to continue building No Fail Trust® even after the keynote is over. Every attendee receives these practical tools and resources from Trust Keynote Speaker Jason O. Harris.
No Fail Trust® Keynote Bonus Videos
Keep No Fail Trust® fresh in your participant’s minds with this engaging video series. Part encouragement, part reminder, this free 4-video series inspires tangible action.
*CAN BE CUSTOMIZED AND WHITELABELED
No Fail Trust®
Workbook
True understanding begins with application. This free downloadable workbook is designed to facilitate real-world implementation of No Fail Trust® principles. A spiral-bound print version is also available, contact us for bulk pricing.
7 Skill Sets of
No Fail Trust®
Cultivate these 7 Skill Sets to build high-flying levels of trust with your team. Use this free guide to identify your strengths and opportunities for each skill set.
Customization
While the principles of trust don’t change, every organization applies them uniquely. Jason tailors his content to your challenges and objectives.
Engagement
Jason will arrive the day before his presentation and spend time connecting with your attendees before, during, and after the event.
Support
Need a video course, training program or recommendations on building a culture of trust? Jason and his team are here to help.
FAQ
What makes Jason Harris a strong keynote speaker for association conferences?
He customizes every session for the industry in the room. Before the event, Jason learns your members’ challenges and language, then delivers a general session built on No Fail Trust®, the framework he built over 27 years in the Air Force and 470 combat missions.
Which associations have booked Jason Harris?
The National Safety Council, NRECA – America’s Electric Cooperatives, NTCA – The Rural Broadband Association, NEHRA (Northeast HR Association), the American Gas Association, Indiana Constructors, the Mechanical Contractors Association of America, the Hospital Association of Southern California, the Minnesota Municipal Utilities Association, Employers Council and the United Brotherhood of Carpenters are among the associations that have brought Jason to their members.
Can Jason be our opening, closing or lunch keynote speaker?
Yes. Jason is comfortable in every slot on the agenda: the opening keynote that sets the tone, the lunch keynote that has to win over a busy room, and the closing keynote that sends members home with something to use. Planners often point to the energy he brings to the stage as a reason they book him.
Is Jason Harris a Certified Speaking Professional (CSP)?
Yes. Jason holds the Certified Speaking Professional™ (CSP®) designation from the National Speakers Association, earned through documented paid presentations, verified clients and sustained speaking income. Fewer than 700 speakers worldwide hold it.
What does it cost to book Jason Harris for an association keynote?
Jason’s keynote fees vary based on event type, travel requirements, and customization scope. Contact Jason’s team for a quote specific to your event.
Can Jason speak at a virtual or hybrid association event?
Yes. Jason delivers virtual keynotes with the same preparation and customization as in-person engagements.
Can we provide books for our attendees?
Yes. Many organizations pair the keynote with copies of No Fail Trust for attendees, and Jason can sign books at the event. Team and bulk orders are available.
What is No Fail Trust®?
No Fail Trust® is Jason's trademarked leadership framework, built while commanding a flying squadron, structured around three pillars: Trust the Training, Trust the Process, Trust the People.
Book Jason Harris for Your Association Event
Tell us about your event and what your members are facing, and Jason’s team will reply personally within 24–48 hours.