A Battle-Tested Framework
That Turns Fear-Based Teams into High-Performing
Trust-Based Teams.

Q: Who would benefit the most from this book?

Any leader in any industry who’s honest about the gap between where their team is and where it needs to be.That might be the executive who keeps getting told “we have a trust problem” but has no framework to actually fix it.It might be the mid-level manager running on compliance, people doing what they’re told because they’re afraid not to, who knows deep down that fear doesn’t produce your best team.It might be the frontline leader watching talented people underperform because no one’s ever matched their training to their actual potential.The principles in this book have been stress-tested in cockpits and combat, then applied in organizations like Mayo Clinic, Amazon, Caterpillar, and many other Fortune 500 organizations.They scale because trust works the same way whether the stakes are a quarterly earnings call or a one-way-in, one-way-out special operations mission.The situations look different. The framework doesn’t.

Q: Is this book suitable for someone new to a leadership position?

It might be the most important book a new leader reads and the timing is the reason why. Most leaders learn trust after they’ve made blunders and have wasted tons in resources.They skip the preflight, rush into the mission, and spend the next few years trying to rebuild what got broken. No Fail Trust gives you the framework before the mistakes. It walks you through exactly how trust gets built: what standards to set, what systems to put in place, and how to create an environment where people speak up early instead of going quiet when it counts. I learned this in military and it applies to every person in any team: people don’t rise to the occasion. They fall to the level of their training. The sooner you build that training, for yourself and for the people around you, the higher you can fly together.

Inside this book, you will learn:

The 3R Framework: Make Precision Decisions When Stakes Are Highest.
The 7 Skill Sets That Separate Elite Teams From Everyone Else.
Proven Process to Move Your Team from Fear-Based Compliance to Full Ownership.
The 3 Pillars (Training, Process, People) That Transform Your Organization.

Trusted BY LEADERS At

Having served alongside Jason Harris, and other leaders like him in Iraq, I recognize the environments he writes about—where trust is not theoretical, but life-saving. No Fail Trust captures the reality of high-stakes teams and translates those lessons into a powerful framework any organization can apply. This is not just a leadership book; it’s a field manual for building teams that deliver when failure is not an option.

Gen. Stanley McChrystal (Ret.)Former Commander of U.S. & NATO Forces

In aviation, business, and life, trust changes everything. Jason Harris brings credibility, humility, and real-world leadership experience to a message that is both timely and necessary for today’s leaders and teams.

Stephanie ChungFmr. President of Jetsuite.
Author of Ally Leadership: How To Lead People Who Are Not Like You

I enjoyed and learned from this book. The aviation stories in No Fail Trust are not only engaging , they are deeply instructive. This book emphasizes that trust is not a soft skill but the foundation of retention, performance, and leadership effectiveness. The ideas are practical, actionable, and immediately useful for leaders who want to build stronger teams and healthier cultures. No Fail Trust delivers wisdom you can apply right away.

Mark SanbornLeadership Advisor, Speaker, and Author of The Fred Factor

Jason Harris understands what leadership looks like when the stakes are high. Through real-world experience and practical insight, he delivers a powerful message about trust, accountability, and building teams capable of performing under pressure.

Adam KinzingerUSAF officer and former US Representative

Inside No Fail Trust®
I'll give you the entire system.

Most organizations do not have a performance problem. They have a trust problem disguised as a performance problem.

Build Trust that Holds Under Pressure

Why most teams have basic agreement, not real trust, and why that gap destroys performance exactly when you need them most.
The Trust Hierarchy: the exact levels your team must move through before they’ll deliver without being managed.
The 4 Stages of Psychological Safety, where your team is stuck right now, and the precise moves to unstick them.
How to make every person on your team, from newest hire to 10-year veteran, speak up before it’s too late.

Train Your Team Before Crisis Hits

The military’s preflight system for building trust before every mission, adapted for your team’s daily operations.
How to match competency to confidence so you stop promoting the wrong people and start elevating the right ones.
Why teams that never fail under pressure don’t get lucky. They follow a deliberate training system you can install starting now.
The exact method Netflix, Toyota, and UPS use to bake trust into their operations, broken down step by step.

Make The Right Call Everytime

The 3R Framework (Right Button, Right Time, Right Reason): the military decision system that eliminates hesitation when the stakes are highest
The OODA Loop: how elite operators process and act faster than their competition, and how to train your team to do the same
How to distribute decision rights so your people act with precision, without every call bottlenecking through you.
The critical difference between decisions that demand immediate action and those that demand patience, and how to know which is which in real time.

Lead In A Way That Earns Real Loyalty

The exact difference between a Boss, a Manager, and a Leader, and which one your team actually sees when they look at you.
Aviate. Navigate. Communicate. The 3-step crisis framework military pilots use to stay in control when everything breaks down.
The 7 Skill Sets of elite problem-solving teams: Professional Knowledge, Situational Awareness, Assertiveness, Decision-Making, Communication, Leadership, Adaptability, and how to audit your team against each one right now.
The 4-step framework your team is silently judging you on every day: Heard. Understood. Acknowledged. Action. Why the first three mean nothing without the fourth.

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No Fail Trust Flight Companion Guide
Behind-the-Book Exclusive Interview
Early Access Chapter Preview — Intro & Chapter 1
Launch Team Facebook Group
Weekly/Biweekly Live Launch Team Sessions

Thinking about getting more than one copy?

If you are ordering for a team, a book club, or a community you lead, there are limited packages available that go well beyond the single unit bonuses, including experiences that are only available during this launch window.

Pre-Order Today & Get Exclusive Launch Team Bonuses

$450+

Total Resource Value

$47 Value

No Fail Trust Flight
Companion Guide

This is your personal workbook, a fast access-reference for No Fail Trust. It has self-assessments, reflection questions, and ready-to-use tools that turn every chapter into something you actually do. Keep it on your desk. Share it with your team. It is the kind of tool that turns learning into doing.

$10 Value

Early Access Chapter Preview
(Intro & Chapter 1)

Book launches on Aug 25 but you don’t have to wait. Inside you will find what No Fail Trust actually is and the 6-Level Trust Hierarchy that forms the entire foundation of the framework. You will be one of the very first people in the world to see it.

$99 Value

Behind-the-Book
Exclusive Interview

Jason sits down with Rashad Howard for a raw conversation, sharing the story behind the book. He shares the real lesson behind Baghdad mission and why it was never about flying. Why the most important leadership skill is saying “I don’t know.” And the moments Jason’s own confidence broke, what that cost, and what he learned.

$97 Value

Launch The Team
Facebook Group

A private community of leaders implementing No Fail Trust in real organizations, in real time. Inside, you will get access to daily wins, real obstacles, and peer-to-peer conversations about what is actually working and what is not. You will get behind-the-scenes access to Jason directly, first access to bonuses, contests, giveaways, and special content that is not available anywhere else.

$197 Value

Weekly/Biweekly Live
Launch Team Sessions

This is the bonus that makes everything else more powerful. Live sessions with Jason till Aug 26. Bring the hard scenario. The team situation that doesn’t fit neatly into the framework. The leadership challenge you’re in the middle of right now. These sessions are real-time problem solving with a leader who has navigated some of the most complex and high-stakes environments.

Yours when you pre-order one copy. Available during launch period only.

$450

Included Free

About the Author

Lt Col (Ret) Jason O. Harris

Jason is a leadership speaker, author, and 27-year, retired, U.S. Air Force veteran.

Jason has demonstrated expertise in leadership:

Commanded a KC-46 squadron.
Flown 470+ combat missions.
Served with Air Force Special Operations Command (AFSOC), operating alongside Delta Force and SEAL Team 6 in the world’s most hostile environments.

No Fail Trust® brings that field-tested leadership wisdom into the workplace, giving leaders a practical way to build teams that do not just perform when conditions are easy, but when pressure makes everything harder.
This framework is combat-tested and mission-proven, now adapted for every industry where clarity, speed, and trust decide who wins.

◎ The Mission · NYT Bestseller List

Let's put No Fail Trust on the
New York Times list.

A bestseller puts No Fail Trust in front of the leaders who need it most.

Days

Hours

Minutes

Seconds

Share This Mission

Join the Mission

Help launch a message the
workforce needs.

It’s a leadership movement and there’s a seat for you on the team.

Pre-order today, register your purchase, and join the launch team building teams that deliver when it matters most.

Frequently Asked Questions (FAQs)

What differentiates No Fail Trust from other leadership books?

Most books on trust tell you that it matters and how it affects you, your teams, and your business.

No Fail Trust also shows you how to build it…level by level, on purpose, before a crisis forces your hand.

And the framework in No Fail Trust isn’t theory either. It came from 27 years of military service, including time embedded alongside Delta Force and SEAL Team 6, followed by thousands of hours in commercial cockpits.

In those environments, trust is the difference between your loadmaster calling “go around” and saving 60 lives, or going silent, hoping for the best, while actually going for a crash.

Another thing that separates this book is specificity. There are six distinct levels of trust, starting with psychological safety and climbing all the way to No Fail Trust, the kind of unshakable confidence that produces decisive action when failure is not an option.

Most organizations are stuck somewhere in the middle and don’t even know it. This book gives you an honest map of where you are and a clear path to where you need to be.

It’s also backed by data. In 2024, I commissioned a national study of 1,000 working Americans through The Center for Generational Kinetics.

Nearly 90% said they were more likely to stay at a company where they felt trusted. Over 75% said they’d leave one where they didn’t.
That’s a business problem, and No Fail Trust gives you a solution.

Who would benefit the most from this book?

Any leader in any industry who’s honest about the gap between where their team is and where it needs to be.

That might be the executive who keeps getting told “we have a trust problem” but has no framework to actually fix it.

It might be the mid-level manager running on compliance, people doing what they’re told because they’re afraid not to, who knows deep down that fear doesn’t produce your best team.

It might be the frontline leader watching talented people underperform because no one’s ever matched their training to their actual potential.

The principles in this book have been stress-tested in cockpits and combat, then applied in organizations like Mayo Clinic, Amazon, Caterpillar, and many other Fortune 500 organizations.

They scale because trust works the same way whether the stakes are a quarterly earnings call or a one-way-in, one-way-out special operations mission.

The situations look different. The framework doesn’t.

Is this book suitable for someone new to a leadership position?

It might be the most important book a new leader reads and the timing is the reason why.

Most leaders learn trust after they’ve made blunders and have wasted tons in resources.

They skip the preflight, rush into the mission, and spend the next few years trying to rebuild what got broken.

No Fail Trust gives you the framework before the mistakes.

It walks you through exactly how trust gets built: what standards to set, what systems to put in place, and how to create an environment where people speak up early instead of going quiet when it counts.

I learned this in military and it applies to every person in any team: people don’t rise to the occasion. They fall to the level of their training.

The sooner you build that training, for yourself and for the people around you, the higher you can fly together.

When do I receive my Launch Team Bonuses?

Within minutes of submitting your order details. Everything is delivered by email.

Can I gift my Launch Team books to my team?

Absolutely! Gifting is one of the most powerful ways to join the mission. Order multiple copies, register once, and route them to your team. For 6+ copies you unlock additional team resources; for 50+ we’ll work with you directly on a custom rollout. See the team options. Click “Pre-Order For Your Team” button.

Is there really a deadline?

Yes. All pre-order resource eligibility ends launch week, August 25, 2026, so we can support bestseller list tracking. After that date the resources, the live sessions, and Launch Team access can no longer be available.

Which retailers can I order from?

Amazon, Walmart, Simon & Schuster, Bookshop, Target, Books-A-Million, and Hudson. Every qualifying pre-order, from any of these retailers, is eligible for the full Launch Team resource kit.

A Battle-Tested Framework That Turns Fear-Based Teams into High-Performing Trust-Based Teams.

Inside No Fail Trust® I'll give you the entire system.